From the desk of:

The Girl of Your Dreams May Love Me…. Someday

Most likely, you have no idea who Joe Purdy is.  The thing is that you’ve probably heard him.  He was the guy playing in Starbucks one night while you were waiting for your coffee, or you noticed him in the background on Desperate Housewives (or the foreground of LOST blarghghghghhhhhhh!)  He plays a brand of pretty standard, but beautiful, folk music.   He makes me wonder, though, how is it that he is relatively unknown (The Hype Machine only has a handful of sites that have mentioned him) when his songs are so familiar seeming.

These days there are a few artists that can actualize “commerical success” by shilling for well…. anything.  Would Moby have sold however many millions of records if he wasn’t played in every single car commercial and prime time show on tv?  How about Damien Rice, which an even stronger comparison can be drawn?  The cats drag in 6+ figures for songs that they’ve already written and recorded.  I’m not spitting off my high horse onto them, either — most artists record songs with the idea of turning a dime.  Who are we to judge them for cashing that dime-centric-dream in for a shinier, fancier one:  one customer, one huge paycheck.

It’s a chicken vs egg type of story.  What came first?  Damien Rice or movie trailers?  Sales or… well…. SALES?  And where do you expect to encounter Joe Purdy next?  He’ll be everywhere.  Commericials.  Movie Trailers.  Singing to you in the Target Bathroom.  Some morning you’ll wake up next to a girl you just met (or a guy) and Joe Purdy’s familiar song will be playing out of their cd-clock radio.  You’ll know who he is, and you’ll inevitably be able to tell her/him about how Rob over at AuralFitness.com alluded to his forthcoming saturation months ago.

It’s not the future, however, it’s the present.  And lets not forget that at this moment, Joe Purdy still makes beautiful folk songs that you have no choice but to love.

Joe Purdy – You Don’t Like Me Anyway
Joe Purdy – Why Are