High Crime Art
You coined the term visual kidnapping. What does that mean?
Visual kidnapping is like entering an interactive game: If the brand on the billboard kidnaps the attention of the public with the purpose of consumer demand, I reverse the situation and I kidnap the model on the poster and I demand a ransom of 500,000€ from the brand. This sum represents the symbolic price of an advertising campaign for the brand.
There must be a story to it…
A night of the summer of 2001, during an exhibition about Hitchcock and art, I made a visual attack on the huge Hitchcock poster that was on the front of the building.
I climbed the facade from the backside and cut a little hole with my scalpel in the face of Alfred Hitchcock to make a flow of red ink. The guards surprised me and I fled at full speed by the fire escape. Fortunately, my friend the artist André was waiting below with his scooter. The Pompidou Art Centre was the only establishment to keep a “visual attack” that I had done; they kept it up for the duration of the Hitchcock exhibit.
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