http://www.sarcastigate.com/2008/10/29/doctor-my-eyes/#utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 23 Sep 2011 23:47:02 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.sarcastigate.com/2008/10/29/doctor-my-eyes/comment-page-1/#comment-705 Stu Thu, 30 Oct 2008 16:00:18 +0000 http://www.sarcastigate.com/?p=491#comment-705 Rob, I know you haven't read "Generation P" (I think it's called "Homo Zapiens" in the copy I gave you) yet. This is your chance to pick it up and understand the bizarre branding of post-soviet Russia by corporations, politicians, and the mafia. The idea of the book is framed using Pepsi's branding of youth culture. I guarantee you'll like it. Rob, I know you haven’t read “Generation P” (I think it’s called “Homo Zapiens” in the copy I gave you) yet. This is your chance to pick it up and understand the bizarre branding of post-soviet Russia by corporations, politicians, and the mafia. The idea of the book is framed using Pepsi’s branding of youth culture. I guarantee you’ll like it.

]]> http://www.sarcastigate.com/2008/10/29/doctor-my-eyes/comment-page-1/#comment-699 joe Thu, 30 Oct 2008 03:46:23 +0000 http://www.sarcastigate.com/?p=491#comment-699 We just talked about Pepsi in class today, discussing its "brand archaeology." It was really fascinating, and the gist of the analysis is that Pepsi is a young brand, and like youth, it lives hard, taking lots of risks, and perhaps dying young (needing to rejuvenate itself regularly). In this sense, they're about due for a new logo -- and some new young spokespeople, too. It's their periodic rebirth. We just talked about Pepsi in class today, discussing its “brand archaeology.” It was really fascinating, and the gist of the analysis is that Pepsi is a young brand, and like youth, it lives hard, taking lots of risks, and perhaps dying young (needing to rejuvenate itself regularly). In this sense, they’re about due for a new logo — and some new young spokespeople, too. It’s their periodic rebirth.

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