Gurguen recruited five women in their early twenties (all natural brunettes) to stand, one at a time, by the side of a road popular with hitchhikers in France. Their job was to try to get motorists to pull over. Each woman was equipped with three wigs, blond, brunette, and black, which she was instructed to rotate every time forty cars had passed. When a car stopped, she (and two independent observers) kept a record of what color wig she was wearing and whether the driver was male or female.

Drivers prefer blondes, it turns out. Blond hair, compared with brown or black hair, inspired a statistically larger proportion of drivers to stop and offer assistance (18% for blondes vs 14% and 13% for brunettes and women with black hair respectively). Interestingly, this was true only of male drivers. Female drivers, who stopped less frequently for hitchhikers, showed no hair color bias.

From Love, Sex, Attraction… and Science

There is only one spot on the planet where grains will grow despite sub-arctic sunlight.

It is where the warm waters of the Gulf Stream wash ashore. The Baltic is the only place on earth where ocean currents keep it warm enough to grow grain despite dim sunlight.

When the inhabitants of this region switched to grain about 6 KYA, they suddenly got insufficient vitamin D to survive. They had stopped eating mostly meat and fish in a place where sunlight was too dim to produce vitamin D in normally pigmented skin.

And so they adapted by retaining into adulthood the infantile trait of extreme paleness. Blonde hair and blue eyes were other infantile traits that were just swept along accidentally.

From Google Knol, Why Are Europeans White

The eco-pawprint of a pet dog is twice that of a 4.6-litre Land Cruiser driven 10,000 kilometres a year, researchers have found.

“If you have a German shepherd or similar-sized dog, for example, its impact every year is exactly the same as driving a large car around,” Brenda Vale said.

“A lot of people worry about having SUVs but they don’t worry about having Alsatians and what we are saying is, well, maybe you should be because the environmental impact … is comparable.”

In a study published in New Scientist, they calculated a medium dog eats 164 kilograms of meat and 95kg of cereals every year. It takes 43.3 square metres of land to produce 1kg of chicken a year. This means it takes 0.84 hectares to feed Fido.

They compared this with the footprint of a Toyota Land Cruiser, driven 10,000km a year, which uses 55.1 gigajoules (the energy used to build and fuel it). One hectare of land can produce 135 gigajoules a year, which means the vehicle’s eco-footprint is 0.41ha – less than half of the dog’s.

They found cats have an eco-footprint of 0.15ha – slightly less than a Volkswagen Golf. Hamsters have a footprint of 0.014ha – keeping two of them is equivalent to owning a plasma TV.

Via The Dominion Post

Well, it turns out a potty mouth does more than earn your conversations an R rating: it actually relieves pain, according to a new study by Richard Stephens, John Atkins, and Andrew Kingston of Keele University in the UK. But that’s not all: you’d never know it from what your mom told you, but there are many positive, beneficial aspects of swearing, including harmless venting and social bonding (not to mention reams of adult comedy). Bad language does a lot of good. [...]

Going into the study, the researchers believed that swearing was actually a type of pain-related catastrophising—in other words, a “maladaptive response to pain” that made things like horrible agony worse, not better. But Stephens and company found that “…repeating a swear word, compared with repeating a neutral word, allowed participants to hold their hands in ice cold water for 40 seconds longer (on average), they perceived less pain on a pain perception scale (questionnaire) and they had a larger heart rate increase. Because we saw an increase in heart rate we think that people had an emotional reaction to swearing (indicated by the increase in heart rate), bringing about the fight or flight response, which is known to increase pain tolerance (make people more able to withstand pain).” In a nutshell, swearing has an analgesic, pain-lessening effect that could give Ibuprofen a run for its money, probably by working us into an aggressive, heightened state. [...]

From Good.IS Why Swearing Is Good For You

“Newly born panda cub in the zoo, Thailand Chiang Mai, is expected to attract a bunch of tourists.

It decided to take advantage of the defenders of elephants. Zoo staff arranged this event to remind the Thais, who are fans yarymi pandas that an elephant – a symbol of their country, and these animals need attention and care.”

Link to Photos at Funster

“Daggering” is slang for dance moves simulating sexual intercourse, some of which include excitable gymnast-like moves, writes Donna Hope Marquis, a lecturer in reggae studies at the University of the West Indies, Mona, in Kingston Jamaica, in an e-mail to NEWSWEEK. [...]

Jamaican doctors assert that those trying to replicate the powerful moves of daggering in the bedroom can end up with dramatic injuries: they say the incidents of broken penises have increased in the past year; according to an article in the Jamaican Star, some clinics are seeing two a month. [...]

Full Article at NEWSWEEK.com

I accidentally spilled a glass of Tuscan Whole Milk down the front of this shirt, and my soul was torn from my body and thrown into heaven by a jealous God.

Amazon Customer Reviews for Three Wolf Moon T-Shirt

Sales of this shirt have increased by 2300% since internet humorists began competing for who could write the funniest review.  The Tuscan Whole Milk link is pretty boss, too.

Consumer psychologists call it hyperopia, the medical term for farsightedness and the opposite of myopia, nearsightedness, because it’s the result of people looking too far ahead. They’re so obsessed with preparing for the future that they can’t enjoy the present, and they end up looking back sadly on all their lost opportunities for fun. [...]

Splurging on a vacation or a pair of shoes or a plasma television can produce an immediate case of buyer’s remorse, but that feeling isn’t permanent, according to Ran Kivetz of Columbia University and Anat Keinan of Harvard. In one study, these consumer psychologists asked college students how they felt about the balance of work and play on their winter breaks.

Immediately after the break, the students’ chief regrets were over not doing enough studying, working and saving money. But when they contemplated their winter break a year afterward, they were more likely to regret not having enough fun, not traveling and not spending money. And when alumni returned for their 40th reunion, they had even stronger regrets about too much work and not enough play on their collegiate breaks.

“People feel guilty about hedonism right afterwards, but as time passes the guilt dissipates,” said Dr. Kivetz, a professor of marketing at the Columbia Business School. “At some point there’s a reversal, and what builds up is this wistful feeling of missing out on life’s pleasures.”

Oversaving, A Burden of our Time (in the New York Times)

Since the mid-1960s, college men’s players have made about 69 percent of free throws, the unguarded 15-foot, 1-point shot awarded after a foul. In 1965, the rate was 69 percent. This season, as teams scramble for bids to the N.C.A.A. tournament, it was 68.8. It has dropped as low as 67.1 but never topped 70.

In the National Basketball Association, the average has been roughly 75 percent for more than 50 years. Players in college women’s basketball and the W.N.B.A. reached similar plateaus — about equal to the men — and stuck there.

The general expectation in sports is that performance improves over time. Future athletes will surely be faster, throw farther, jump higher. But free-throw shooting represents a stubbornly peculiar athletic endeavor. As a group, players have not gotten better. Nor have they become worse.

Full Article On New York Times (Via MISCHKE !!!)