The 'acid' Tag Archive

Below you'll find all my writing tagged with the word acid. The posts are listed in chronological order. Click the post title to read more.

April 1st, 2009

High Dosage of Oranges Cause Psychotropic Effects

2Remember Peter Arnell and his work?  (Go ahead… click through… I’ll wait….)

He owns 1,600 pairs of eyeglasses, all fitted with his prescription…Having done advertising work for the New York Fire Department, he’s managed to get a fire-department badge and radio, and has outfitted his Jeep Commander with flashing lights. Two former business associates, who requested anonymity to avoid damaging their relationship with Arnell, say Arnell carried a handgun in an ankle holster. (Arnell acknowledges only having a gun permit and says stories of him carrying it at work are “inaccurate.”) He also carries a Sony digital camera, and he snaps pictures constantly-75,000 in the past 12 months. An assistant uploads and catalogs them. Arnell devours oranges, about 20 a day, which turn his hands yellow. When he’s done with one bowl, an assistant whisks away the peels and brings in another.

From his Newsweek Profile

February 10th, 2009

Madison Ave Has Re-Invented LSD

The latest Pepsi rebranding has been…. controversial.  Personally, it makes me want to drink Coke Jim Beam, but … truth be told, I’ve never been a Pepsi drinker and it would probably take more than just a logo to persuade me.

What does interest me, however, is the process behind this rebranding.  Initial estimates put the cost of launching this new logo in the $1B+ range.  All for a concept that has (at best) baffled people, and (at worst) polarized the existing market-share.   Now, the creative team behind the logo, Arnell Group, has “leaked” a document that was used during their Pepsi pitch.  I put “leaked” in quotation marks because it’s debatable whether this was the result of corporate espianage, or whether the entire thing is some kind of self-satirical joke.  I haven’t made up my mind yet….  The effort required to put a document like this together?  Mindboggling.  And to think that all of this Copernican mumbo-jumbo was manufactured (on company time, no less) as a joke?  REALLY?

ASTONISHING.

pepsi_gravitational_field_p261

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